Bancroft, Wis. — RPE Inc. is introducing a new addition to its family of exceptional brands: Oddball Organics. Just as nutritious and delicious as traditional organic potatoes, Oddball Organics offers consumers a unique and affordable organic option.
Organic potato production is on the rise. Since last year, RPE’s cooperative growers saw a 47 percent acreage increase in Wisconsin alone. Unfortunately, with more production, more waste is often unavoidable. Committed to responsible farming and innovative solutions, RPE was inspired to use Oddball Organics as a viable option for growers, shippers and consumers to save money and reduce waste.
Oddball Organics potatoes have the same great flavor consumers enjoy; the only difference between these and traditional organic potatoes are the odd shapes or minor skin blemishes. Potatoes that are misshapen or contain minor blemishes are often thrown out and considered non-market-grade potatoes. With Oddball Organics, RPE embraces these imperfections and reduces waste in the process.
“Many of these potatoes would have been discarded solely because they were misshapen,” says Russell Wysocki, president and CEO of RPE. “RPE, committed to responsible farming, is consistently working on saving our customers money as well as pushing toward the reduction of waste currently in the potato industry.”
Due to their minor imperfections, Oddball Organics are marketed at a discounted price from other organic potatoes. Available in several varieties including russet, red and gold potatoes, Oddball Organics are offered in 3-pound poly bags, mesh bags or bulk and display ready cartons as well as custom programs to meet the needs of customers.
Oddball Organics are accidentally imperfect, yet perfect in taste.