While potatoes from last season are still plentiful in the market and there is no issue with supply, large-sized russet potatoes will be short in Idaho until a new crop comes in.
The potato crop in general has been experiencing a smaller profile than in previous years. The overall price in Idaho reflects the lack of size in harvested potatoes, and grower return is below the cost of production. “Our large cartons of potatoes, which are shipped heavy to foodservice companies, have seen an increase in price due to the lack of quantity of larger potatoes caused by weather issues last growing season,” explains Kevin Stanger, vice president of sales for Idaho Falls, Idaho-based Wada Farms. “However, the market for small-sized potatoes continue to be near record low levels.”
Generally 60 percent of potatoes are sold to the foodservice industry, with the remaining balance sold to retailers and a small amount to wholesale. “We are always pursuing new varieties and new colors, and developing new packaging,” says Stanger. “We’re always trying new ways to market potatoes and were the first in the United States to offer a microwaveable package.”
Consumption of fresh potatoes has slightly decreased with industry groups like the U.S. Potato Board, the Idaho Potato Commission and others working to excite consumers again. “We continue to work to increase demand for fresh potatoes and help consumers realize fresh potatoes are part of a healthy diet,” says Stanger.
Source: Fresh Plaza