Joining the likes of Microsoft's Bing and The Beatles Rock Band, Kettle Brand Potato Chips, one of the fastest growing brands in snack food, made its debut this week on Advertising Age's list of the "Hottest Brands of the Year."
In an ironic twist, the company earned the coveted recognition not because of advertising but for its record growth and marketing innovation, led by the work of its longstanding public relations firm, Maxwell PR. Over the past five years the trailblazing Kettle Brand People's Choice promotion has launched best selling products, gained national media attention, helped drive distribution, and earned industry and retail kudos including the Grocery Manufacturers Association Award for Innovation in Marketing.