The USPB is excited to announce six new training sessions created to fit your schedule with topics relevant to doing business today.
This year, the USPB will be offering several web-based training sessions that will provide knowledge and insights into industry trends, category research, program results, and how to tap into the bevy of tools provided by USPB. Training topics include:
1. Promotional Best Practices
2. Utilizing USPB Data Tools
3. Executing Campaign Signature Resources
4. Consumer-Based Segmentation
5. Pricing Consumer Research Project
6. 2008 State of Produce
In addition to the six scheduled webinar trainings, the USPB will introduce a new training session during the Domestic Marketing Meeting in San Francisco on Friday, May 29, 2009. Topic: 2008 State of the Produce Department---A Department-Wide Analysis of Industry Trends and Insights, To Understand How Potatoes Performed Against Other Produce Categories. This topic will be offered as a future webinar.
A schedule of training sessions is linked below, and invitations for the sessions will follow shortly. We hope you'll sign up for as many sessions as you can. If you cannot make a scheduled session, have questions or would like to set up a private training session for your sales team, please contact USPB Director of Retail Marketing, Carroll Graham at carrollg@uspotatoes.com or 303-369-7783 for more information.
Scheduled Webinars:
PROMOTIONAL BEST PRACTICES. Learn how to utilize and execute the 2008 research on the most effective promotions to use with your retailers. Dates: Thursday, May 21 (11 a.m.-1 p.m. CT)
UTILIZING USPB DATA TOOLS. Learn how to navigate the USPB retail portal and maximize use of the quarterly category performance data. Dates: Wednesday, May 27, Wednesday, June 3 (11 a.m.-1 p.m. CT)
EXECUTING CAMPAIGN SIGNATURE RESOURCES. Boost sales by using USPB campaign signature POS. Learn the steps needed to effectively execute with your retailer. Dates: Wednesday, June 10 (11 a.m.-1 p.m. CT)
CONSUMER-BASED SEGMENTATION. Gain insights into the future of the category, including consumer requirements surrounding assortment and merchandising. Dates: Wednesday, June 17 (11 a.m.-1 p.m. CT)
PRICING CONSUMER RESEARCH PROJECT. Learn how the economy has affected not only potatoes, but other categories in the fresh space. Will also include recommendations to deliver actionable best practices in the current conditions. Dates: Wednesday, June 24 (11 a.m.-1 p.m. CT)
Domestic Marketing Sessions:
2008 STATE OF PRODUCE. A department-wide analysis of industry trends and insights, to understand how potatoes performed against other produce categories. Dates: Friday, May 29 (TBD)