INDUSTRY DIRECTORY

REVERED CHEFS RAISE $50,000 FOR UNICEF

Published online: Mar 11, 2009
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Launched in February 2008, the IPC's "Recipes for Relief" program honored the United Nations' observance of the "International Year of the Potato" - a declaration recognizing potatoes as a staple food providing nutritional benefits to the world population at minimal cost. The online initiative featured a new Idaho potato recipe each month throughout 2008 from celebrated chefs like David Burke, Paul Prudhomme and Michael Symon. The program invited consumers to visit www.IdahoPotato2008.org to view the recipes by these revered chefs. Each click counted toward a 10-cent donation from the Commission to the U.S. Fund for UNICEF, with a grand total donation up to $50,000. 
"International Year of the Potato was significant in recognizing the role potatoes can play in providing food security worldwide," said Frank Muir, President/CEO, IPC. "We were proud to raise awareness for the observance, and promote the nutritional value of potatoes as well as support the U.S. Fund for UNICEF in their initiatives benefiting the health and nutrition of the world's children.  Most importantly, the success of the program would have never been possible without the support of our chef friends."
"It was a pleasure for us to partner with the Idaho Potato Commission on this unique program and be the recipient of such a generous donation," said Kristi Burnham, director, Volunteer and Community Partnerships, the U.S. Fund for UNICEF. "It's through innovative and humanitarian programs such as these, that the U.S. Fund for UNICEF is able to positively impact the health of millions of children around the globe."