February 22, 2013
MORE EFFICIENT VARIETIES KNOCK ON DOOR OF QSRS
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Officials with the Tri-State Potato Breeding Program say recent and ongoing field trials of many of their new varieties show most yield better with less nitrogen, pesticides and water than the industry standby, Russet Burbank.
For the new varieties to enjoy widespread planting and play a more significant role in improving growers' sustainability, however, officials note they must achieve greater acceptance by quick-serve restaurants, or QSRs.
"All you can do is provide the best research-based information, and (QSRs) will make a decision based on what's best for their corporation and their customers," Patterson said.
The program's last variety to be approved by the major QSR, McDonalds, was Umatilla Russet, added in 2002. Jeff Stark, director of the
SOURCE: John O’Connell, Capital Press
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