DENVER—The USPB distributed a news release on PR Newswire: “Potato Supply Unaffected by Drought: Potatoes, in Good Supply, Continue to Provide Incomparable Nutrient Value for the Dollar”. The goal of the release was to assure consumers that although the drought has limited the supply of many of their household staples, potato harvest has begun. Supplies are good, and “America’s Favorite Vegetable” is still the best nutritional value in the produce department. In just 24 hours, 230 online news outlets had run the story, for an estimated 17 million impressions.
