Online Grocery Shopping Going Mainstream

Published online: Jun 11, 2018 Articles
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Kantar Consulting’s latest report for Potatoes USA shows how a perfect storm is brewing that it will move online grocery forward in the U.S. market. The report includes how shoppers’ willingness to make tradeoffs between value and convenience continues to wane, in large part because of the way digital disrupters have reshaped shoppers’ expectations and routines.

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