Dan Moss of Declo, Idaho, was elected chair of Potatoes USA on March 15 at the organization’s annual meeting in Denver. Moss will be serving his third year on the board and his second on the executive committee. Last year, he served as co-chair of the research committee.
Moss is CEO of Moss Ag, where he operates as a grower for the dehy, fresh, frozen and seed sectors as well as a packer and shipper. He has been farming for 48 years and primarily grows russet varieties. Moss has also served as the president of the National Potato Council.
Moss has expressed excitment to be leading the organization as it embarks on its new performance strategy with the launch of the “What Are You Eating?” campaign. He summed it up as follows: “The potato industry is in an excellent place right now. Exports continue to grow, and we remain America’s favorite vegetable. But with this campaign we have the opportunity to change people’s basic perception of the nutritional benefits of the potato, and this could have significant long-term benefits.”