AGCO Brands Win Red Dot Design Award

Valtra A4 Series tractors, IDEAL combine recognized for outstanding design

Published online: Apr 09, 2018 New Products, Potato Equipment
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AGCO, a global leader in the design, manufacture and distribution of agricultural machinery and solutions, has been awarded two Red Dot Design Awards for its IDEAL combine and the Valtra A4 Series tractors. The Red Dot Design competition is one of the largest and most respected design competitions in the world. More than 6,300 submissions from 59 countries entered this year's contest and were evaluated by a jury consisting of 40 independent design experts from around the globe.

“We are very honored to receive the Red Dot Design Award,” saysMartin Richenhagen, chairman, president and CEO of the AGCO Corporation. “This recognition underlines our commitment to design, innovation and quality.”

The IDEAL combine and the Valtra A4 Series were both recognized in the Commercial Vehicles category. IDEAL is a newly developed combine that unites brand new designs and cutting-edge technologies to empower farmers across the world to be more productive and to feed a growing world population. The jury recognized this new generation of combine harvesters with a “Red Dot: Best of the Best” award for top design quality and groundbreaking design, acknowledging IDEAL’s innovative features and its unique, elegant graphite livery. IDEAL’s benefits include ease of use and optimization of complex harvesting operations. It provides the efficiency, visibility and comfort farmers need in the field. It is also the first high-capacity combine with a narrow body. What's more, IDEAL offers full connectivity, a complete and automated adjustment, and real-time crop flow visualization.

Valtra’s fourth-generation A Series is a completely newly designed tractor featuring a new technical design, a brand new cab design and multiple chassis options. The new A Series also offers growers further customization options to tailor to their specific needs and wishes. The Red Dot Design Award recognized the high design quality of the A4 Series tractor. Valtra has been inspired by the basic principles of Scandinavian design, which is reflected in the clear lines of the exterior of its tractors. In addition, Valtra’s design work puts a strong emphasis on usability, ergonomics, safety, durability, serviceability and productivity of the tractor. This is not the first time for Valtra to be recognized at the Red Dot Design Awards: the successful AGCO brand was already recognized for its designs in 2016 and in 2017.

“AGCO’s strong research and development backbone enables our global brands to create new designs, functions and concepts that appeal to our global customer base,” says Richenhagen. “Winning the Red Dot Design awards highlights AGCO’s commitment to be at the forefront of innovation. High-tech solutions like IDEAL and the Valtra A4 Series are shaping the future of agriculture.”

The Red Dot Design Competition was launched in the 1950s. Awards are given in three categories: Product Design, Communication Design and Design Concept. This year's Red Dot Design awards will be presented on July 9 at the Aalto Theatre in Essen, Germany.

The purpose-built and durable Valtra A4 Series with a modern styling is truly a versatile tool desig ...

The purpose-built and durable Valtra A4 Series with a modern styling is truly a versatile tool designed to boost the efficiency of farmers, contractors and municipalities alike. (Photo: Business Wire)