Farm Fresh Direct Teams with Cal-Ore

Published online: Feb 09, 2018 Articles
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Source: The Produce News

Farm Fresh Direct in Monte Vista, Colo., and Cal-Ore Produce in Tulelake, Calif., have announced they are joining forces to continue to increase both their organic and conventional programs. Farm Fresh will act as the exclusive sales and marketing agent for Cal-Ore and will service the U.S. with cost-effective, one-stop shopping solutions.

“We have had a strong business relationship with Cal-Ore, but we’re formalizing that partnership with their joining our grower-owned organization,” says Jamey Higham, president and CEO of Farm Fresh Direct. “Cal-Ore has a rich history in the potato business and [has] always been recognized for [its] quality, attention to the environment and commitment to growing conventional and organic potatoes. Their core values and customer focus make them a perfect addition to the Farm Fresh Direct family of farms, and we are excited to have them join our organization.” 

"We are excited about joining the Farm Fresh Direct organization; they have an excellent group of grower-owners who share our passion for farming and have a great customer base,” says Sid Staunton, president of Cal-Ore. “We have always focused on farming, but with the sales and marketing expertise that Farm Fresh Direct brings, it will help ensure our fourth-generation farms continue to thrive for our future generations.”

“We’re excited to have Cal-Ore join our ownership," says Dave Yeager, Farm Fresh Direct vice president of new business and sales. "Their complete line of organic and conventional potatoes are a great addition to our ‘one-stop shopping’ solution for both retail and foodservice. We can service the entire country with high-quality, cost-effective potatoes directly from our farms.”