Chip Bags Track Potatoes Back to Farm

Kettle Brand is tagging its bags of chips with codes that let customers see which farmers grew the potatoes for them.

Published online: Dec 08, 2017 Articles, New Products
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Source: PSFK

Interested in learning more about how much work went into a bag of chips? Chip maker Kettle Brand has started placing Tater Tracker codes on its chip bags for customers to scan and learn about the growers who supplied the crops for them.

The code can be entered on Kettle’s website. When a customer enters the 10- to 14-digit code, they get to learn about one of the farmers who grew the ingredients for that specific bag of chips. The digital content comes with a brief biography about the growers and an interactive, 360-degree video tour of the farm. Kettle listed all the farmers on its website for anyone to access. These farms include Allied Potato (Pasco, Wash.), Bula-Gieringer Farms (Coloma, Wis.), Burch Farms (Faison, N.C.), Mortenson Bros (Plainfield, Wis.), and others.

Those interested in trying it out can purchase a bag of Kettle chips and find the code below the “best before” stamp.