Potandon Produce, a leader in fresh potato innovation, will debut its new line of Light-Blocker potato bags at this year’s Produce Marketing Association Fresh Summit Convention, to be held Oct. 14-16 in Orlando, Fla. This cutting-edge technology will be available in the Green Giant potato retail brand following the show.
“This is truly a quantum leap for potato packaging,” says Potandon vice president of sales Ralph Schwartz. “This initiative was undertaken solely to create value for the retail community as it improves shelf life of poly bagged potatoes by blocking the potential greening effects of florescent lighting.”
The technology behind the bags was developed at Michigan State University's School of Packaging, which is internationally known for its leadership in protective packaging solutions, shelf life, product/packaging compatibility, and tamper evidence. The end result of this long study was the Light-Blocker Half-N-Half bag, which has been proven to extend shelf life. The bags block out 99.5 percent of all ultraviolet and visible light rays, virtually eliminating product greening.
Additional benefits from these new bags are reduced dehydration/weight loss and reduced sprouting incidences. Since most light exposure to fresh potatoes comes at the retail level or consumer’s homes, this improvement will dramatically increase customer satisfaction.
The initial Light-Blocker grouping of Green Giant bags are 3- and 5-pound Green Giant yellow potatoes, 5-pound Klondike Goldust, 5-pound Green Giant white potatoes, 3- and 5-pound Green Giant red potatoes, and 5- and 10-pound Green Giant russets in both Idaho and non-Idaho bags. The new bags will be on display at booth 801 throughout the Fresh Summit Convention.
Contact Potandon Produce at (208) 557-5131 or www.potandon.com.