For the past two years, the Idaho Potato Commission’s (IPC) national television commercial has featured the Great Big Idaho Potato Truck and a perplexed potato grower who can’t seem to keep tabs on it and its fun-loving Tater Team. The IPC recently launched its new national television commercial, which again features the now famous farmer searching for his Truck. But this year, his search soars to news heights with the help of a fellow farmer.
“These wildly popular national television commercials featuring the Great Big Idaho Potato and the farmer, Mark Coombs, have generated tremendous brand awareness but have also engaged consumers more than any of our other television commercials ever have,” said Frank Muir, president and CEO of the IPC. “Every week we receive dozens of calls, emails and messages on Facebook from folks around the country telling us they’ve spotted our Truck. In fact, when folks see the Truck, they tell it go home.”
Not wanting to quell consumers’ quest to help Mark find the Truck, the 2014 commercial again features Mark looking for his six-ton spud, but with some help from another grower, James Hoff of Idaho Falls. James takes Mark up in his antique 1943 Boeing Stearman Staggerwing biplane, hoping the oversized vehicle can be spotted from high above. Despite some impressive aerial maneuvers, he still doesn’t have any luck finding it.
The commercial is currently airing on top cable channels including CNN, Fox News, Food Network, HGTV and Headline News. It will run through January, the end of the heaviest purchase period for Idaho potatoes. The commercial can be viewed online on the IPC’s YouTube channel.
Source: Idaho Potato Commission