King Rustic Variety Debuts at Walmart

Just in time for the holidays

Published online: Dec 11, 2013
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While the russet potato has been a fixture on kitchen tables across America for as long as...well, we've had kitchen tables...a new variety of russet is waking up taste buds just in time for the holidays with a smoother, moister and richer taste.

That's good news for potato lovers everywhere, considering the average American eats 142 pounds of potatoes a year or almost 365 potatoes per person-an average of about a potato a day.

All-new King Rustics from MountainKing, now available at Walmart in five-pound bags, may look like a traditional russet potato, despite the slightly lighter tan skin and golden flesh. However, inside the King Rustic is an altogether different story. 

Ideal for baking, mashing and frying, its melt-in-your-mouth taste (even before you add the butter) actually was developed by the Dutch in the early 1980s. Yet these King Rustics come from high atop the Colorado Rocky Mountains where the rich soil and snow melt makes for a potato grower's dream. 

Besides their great tastes, King Rustics are jam-packed with vitamins, minerals and fibers, particularly in their peels, as well as antioxidants that may protect the body against certain types of cancers and heart disease. One serving of potatoes provides 45 percent of the recommended daily value of vitamin C; one potato contains more potassium than a banana. 

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