SPRINGFIELD, Ill.-BRANDT, the professional agriculture company, is going to Brazil. And going big.
BRANDT announced the formation of Brandt Brasil Serviços Profissionais em Agricultura Ltda. Known as BRANDT do Brasil and headquartered in Sao Paulo, the entity will be a wholly owned subsidiary of Brandt Consolidated, Inc. and the focal point for BRANDT's growth strategies in Brazil. To mark the announcement, BRANDT has teamed up with Turner Scott Motorsports and Brazilian driver Miguel Paludo for the NASCAR Camping World Truck Series race at Chicagoland Speedway on Sept. 13.
In its 60th Anniversary year, BRANDT has established BRANDT do Brasil to build its business in the high-profile agriculture country.
"Over the last half-century, Brazil has become a global leader in agriculture production," said Rick Brandt, President and CEO ofBRANDT. "Brazil, along with a handful of other countries, is a key growth area as we continue to focus on international expansion. Teaming up with Miguel is a perfect way to introduce BRANDT do Brasil as we tap into local passions for motorsports and connect with the agricultural community."
BRANDT is the primary sponsor of the No. 31 Turner Scott Motorsports Chevrolet Camaro with Justin Allgaier in the NASCAR Nationwide Series and has also made an appearance in the NASCAR Camping World Truck Series with Ryan Newman in 2011.
"Brazil plays an important role in global and U.S. agriculture," said Brandt. "Brazil is the third largest agricultural exporter in the world behind the U.S. and E.U. and serves as a growing market for U.S. agriculture exports. We can bring our proprietary products and knowledge into Brazil to help increase production. Our nutritional products are the perfect fit for the diverse ag markets of Brazil."
"I could not be more excited about the opportunity to run BRANDT do Brasil on the No. 32 truck in Chicagoland," said Paludo. "I have seen the passion and energy that BRANDT has put into its motorsports program with Turner Scott Motorsports and Justin Allgaier, and I know that I am very privileged to become a part of that. I'm very proud to be representing BRANDT do Brasil. A lot of people think of Brazil as beaches and big cities, but agriculture plays a huge role in many parts of the country, including in the south where I grew up. Chicagoland is BRANDT's home track and they always have a huge number of guests supporting our team at the racetrack. I don't think there would be anything more special than to go to victory lane in front of BRANDT while representing my home country."
BRANDT has an ongoing agreement with Multitecnica to distribute its products in Brazil. Currently, BRANDT Manni-Plex and BRANDT Smart Trio are registered in Brazil and are enjoying increased sales.