FALLSTON, Md.-Tim O'Conner, President and CEO of the U.S. Potato Board in Denver, has accepted an offer to lead a new marketing agency dedicated to the Mexican avocado industry.
Mexico is the leading source of fresh avocados in the United States. With the creation of the "Avocados from Mexico" (AFM) marketing group, the Mexican avocado industry will have its own world-class marketing agency. AFM is being jointly created by the Mexican Hass Avocado Importers Association (MHAIA) and the Mexican Avocado Producers and Packers, APEAM A.C. to combine resources and develop and manage a common brand for the Mexican avocado industry. O'Conner took the helm on April 1.
"The 14 years I've spent as CEO of the USPB has been one of my life's greatest experiences," he says. "So it took a fabulous career opportunity to pull me away. Building AFM from scratch and developing a new marketing strategy and programs for Avocados from Mexico is exactly that incredible opportunity. My interest in and excitement about becoming AFM's CEO increased at every turn during their recruitment process. They're ready and I am, too." PG