EAGLE, Idaho—Back by popular demand, the Great Big Idaho Potato Truck officially set off on its seven-month cross-country journey with support and good wishes from Governor C. L. “Butch” Otter and hundreds of Emmett, Idaho residents.
In 2012, the Idaho Potato Commission (IPC) built a larger-than-life version of the vintage Idaho potato postcard in celebration of the IPC’s 75th anniversary. Weighing in at 6 tons (the equivalent of 32,346 medium-sized Idaho potatoes), the Great Big Idaho Potato is traversing the country to greet fans and to help raise funds and awareness for Meals On Wheels Association of America (MOWAA), the oldest and largest national organization dedicated to helping end senior hunger.
“Last year the Truck became a national sensation. We’ve received thousands of emails and calls from folks across the country asking when and where they can see the Truck, and we’re thrilled it’s back on the road,” said Frank Muir, president and CEO, IPC. "Idaho potatoes are a staple in almost every household in America and are one of the most important agricultural crops in Idaho. Idaho potatoes generate close to $5 billion in revenue annually and employ more than 30,000 people. The Great Big Idaho Potato Truck is our unique way of reminding consumers to always look for the famous ‘Grown in Idaho' seal.”