ID FRESH PACKERS PARTNER W/ FINGERLING FARM

Published online: Mar 15, 2012 Seed Potatoes
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Recent growth at Southwind Farms in Heyburn, Idaho, should make it the nation's second largest supplier of fingerling potatoes this season. Nonetheless, fingerlings have a niche market and would be impractical to ship through traditional means.

So the partners who own Southwind have adopted a unique sales strategy. They sell their fingerlings directly to Wada Farms Marketing Group, Potandon Produce, Wilcox Fresh and Sun-Glo of Idaho, who stick a few pallets of the specialty spuds in with customers' Russet shipments.

SOURCE: Capital Press

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