INDUSTRY DIRECTORY

KBFD INTRODUCES FINGERLING AMAROSA

Published online: Oct 17, 2011 Seed Potatoes
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Klamath Basin Fresh Direct, a cooperative of family farms specializing in high-quality organic potatoes, has recently come out with a new variety called the Amarosa.

Hollis Baley, Marketing Manager at Klamath Basin Fresh Direct, describes the new fingerling potato as a creamy, versatile potato.

"It has an attractive color with a deep red exterior and flesh," she says, "and its composition makes it ideal for roasting, mashing, frying and baking."

She notes that the Amarosa also retains a sweet flavor profile-something which is rare among potatoes with rich color.

The new potato was developed by the Tri-State potato breeding program which is a joint program between the potato commissions of Washington, Oregon and Idaho. The aim of the partnership is to promote new varieties of potatoes.

Baley notes that the program has historically provided excellent varieties and Klamath Basin Fresh Direct growers immediately took to the Amarosa.

"We've had success with varieties from the Tri-State program and we specifically chose the Amarosa based on color, flavor profile and versatility."

The Amarosa, along with all of Klamath Basin Fresh Direct's potatoes, is grown in the Klamath Basin, a drainage basin of the Klamath river straddling the border between Oregon and California.

The new potato is currently available in bulk and Klamath Basin Fresh Direct will soon come out with a 1.5 lb bag for retail. Availability will continue through March, 2012.

Amarosa (Klamath Basin Fresh Direct).