Published online: Mar 16, 2011 Potato Storage, Potato Harvesting, Seed Potatoes
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WASHINGTON, D.C.-The potato industry launched a new website,, to inform school foodservice providers, nutrition opinion leaders, consumers and potato industry stakeholders of the issues surrounding the proposed changes to the School Breakfast Program and the National School Lunch Program by the USDA. The proposed changes significantly limit the amount of starchy vegetables, including potatoes, which can be served in school lunches and eliminates them in the school breakfast program. is designed to be the key resource for information supporting the potato industry's position that there is no need to, or value in, limiting starchy vegetables in school meal plans. 
Increasing awareness of this issue and garnering the support of the school foodservice community is paramount. We urge the entire potato industry to contact local school districts and media to urge them to comment on the proposed changes, which could increase costs, reduce school choice, limit vegetables that kids enjoy eating and reduce nutrient delivery. Tools and messaging to help in that outreach are available at
All outreach to USDA will make a difference. Kids who eat school meals and the hard-working school foodservice providers who provide those economical and nutritious meals deserve to have the school meal plans done right. Visit for nutritional information, innovations in product offering and preparation, recent survey results from school foodservice providers, a model alternate school menu that includes potatoes, talking points, a sample letter and contact information for submitting comments.