RETAIL PROMOTIONS IN MEXICO INCREASE SALES

Published online: Jan 24, 2011
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During November, the USPB promoted U.S. frozen potato products in conjunction with HEB supermarkets in Mexico.

The promotions ran at seven different stores per week for a total of 21 stores during the month. This promotion continued until late December, reaching a total of 147 promotion days and covered four different products: straight cut, wedges and lattice/basket weave, plus a potato "muncher" being sold in the deli area.

Also during November USPB Mexico started a promotion in "La Nueva Lupita," a grocery store located at Mexico City's wholesale market. This promotion was done for 10 days, two days per week (Thursday and Friday), starting on November 18 and finishing December 17.

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