PLANO, Texas—PepsiCo's Frito-Lay North America division announced that about 50 percent of its product portfolio will be made with all natural ingredients, including three of its biggest brands, Lay's potato chips, Tostitos tortilla chips and SunChips multigrain snacks. The products made with all natural ingredients do not have any artificial or synthetic ingredients, and they do not contain any artificial flavors or artificial preservatives or ingredients such as monosodium glutamate (MSG), yet still have the great taste consumers expect from Frito-Lay.
More than six dozen varieties of Frito-Lay products will be made with all natural ingredients, including all the flavors of Lay's potato chips, Tostitos tortilla chips, SunChips multigrain snacks, Baked! snacks, and Rold Gold pretzels by the end of 2011.
New products made with all natural ingredients are now becoming available at retailers nationwide with more products launching throughout 2011. The reformulated products will be easily identifiable in stores with a stamp on package that calls out that the product is made with all natural ingredients, with no MSG, artificial preservatives or artificial flavors.