Published online: Jul 22, 2010
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TULARE, Calif.-World Ag Expo has officially launched its search for the newest and most innovative products for 2011 World Ag Expo. For the sixth year, a panel of World Ag Expo Top-10 judges will select 10 new products to highlight at the expo, scheduled for February 8-10, 2011.

Each entry is evaluated by a panel of production agriculturalists (working growers and ranchers), agricultural businessmen and university representatives. The Top-10 are selected and announced at World Ag Expo, and the winning entries are showcased at the New Products Center.

Announced at World Ag Expo's Media Day, prior to the official opening of the expo, the Top-10 products are a favorite expo feature for attendees of all ages. The exposure gained from the competition has, for some companies, been the springboard needed to successfully launch their product success into the next year.

In 2011, Top-10 winners will again have the chance to win the Attendees' Choice Award.The 2010 expo featured the "Attendees' Choice" award for the first time. The Attendees' Choice award honored the Top-10 recipient whose product was viewed as the best product among the Top-10 new products by World Ag Expo attendees and online voters. In 2010, the Attendees' Choice went to Magswitch Magnets.

Companies interested in the competition can download a Top-10 contest application at Click on the "enter new products competition" button from the homepage. The deadline for Top-10 applications is August 1, 2010. All entries must come from exhibiting companies who are in good standing.

World Ag Expo occupies more than 2.6 million square feet of exhibit space, hosts 1,600 exhibitors and draws an estimated 100,000 attendees over three days.