In its continuing efforts to reach growers and the potato industry at large with the very latest news and analysis of the global demand building programs of the USPB, the USPB Industry Communications Department launched the "US Potato Update" earlier this month. Airing within the popular "Farm & Ranch Report, produced by the Northwest Ag Information Network's Bob Hoff, and broadcast every Wednesday on 29 stations throughout Washington, Oregon and Idaho, "US Potato Update" will reach the estimated 450,000+ potato acres in the Pacific Northwest.
"We are always looking for new communications programs that will extend our reach and coverage of growers and allied industry," noted David Fraser, USPB Vice President Industry Communications & Policy. "After two years of working with Northwest Ag Information Network to develop the best possible program, we decided now was the time to layer the "US Potato Update" into our communications mix, reaching the concentrated acreage in the Pacific Northwest with just one cost-effective buy."