Lay's Kettle Cooked is also launching three new flavors inspired by tastes from coast-to-coast including regional flavors Harvest Ranch in the East and Crinkle Cut Spice Rubbed BBQ in the West. Plus, chip lovers nationwide can enjoy a new snacking experience with the Lay's Kettle Crinkle Cut Original chip. Each batch of Lay's Kettle Cooked potato chips begins with quality farm grown potatoes that are then cooked in small batches until they're extra-crunchy and crisp for a true home-style taste.
The first-of-its-kind handcrafted billboard will take up to 10 days and 80 hours to complete from start to finish and will reveal the Lay's Kettle Cooked "Crafted with Care" message upon completion. The billboard will remain up at the Van Ness and Mission location until the end of June.
"Our new custom-carved wooden billboard provides us with a unique opportunity to further communicate Lay's Kettle Cooked dedication to craftsmanship," said Michelle Rule, director, marketing, Frito-Lay North America. "From our potato chips to our marketing efforts, everything we touch is truly crafted with care."
The new Lay's Kettle Cooked all natural campaign is supported by multiple agency partners, including Juniper Park (advertising), OMD (media buying) and Ketchum (public relations).
Visit Frito-Lay at the corporate website, http://www.fritolay.com/, the Snack Chat blog, http://www.snacks.com/ and on Twitter at www.twitter.com/fritolay.