Published online: Mar 31, 2010
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The J. M. Smucker Company and Basic American Foods announced the sale of and a licensing agreement for Hungry Jack brand potato products that will allow Basic American Foods to expand its retail presence in the potato business. The transaction includes Hungry Jack brand potato products and Idaho Spuds branded potatoes. Hungry Jack pancake mix and syrup products will both remain part of the Smucker family of brands.
Smucker has an established leadership presence in the breakfast category with iconic brands such as Smucker's, Folgers, Dunkin' Donuts, Pillsbury, R. W. Knudsen Family and Martha White.
Basic American Foods has been a longstanding manufacturer and co-packer of the Hungry Jack and Idaho Spuds brands and is the leading producer of dehydrated potatoes in North America. The licensing agreement allows Basic American Foods to build on its already successful foodservice business by extending into the retail channel.
Hungry Jack and Idaho Spuds join Basic American Foods' leading brands in its family of premium products, which include: Natures Own Potato Pearls Premium Mashed Potatoes; Golden Grill Russet Premium Hash Brown Potatoes; Potato Pearls EXCEL; Quick-Start Home Style Chili; and Santiagor Refried and Seasoned Black Beans.