P&G CREATES PARADE OF PRINGLES

Published online: Nov 25, 2009
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To celebrate Pringles' "parade of 100 crisps" and less air than the leading bagged chips, Pringles' teams are coming to New York City on November 25 for 24 hours, to donate air not used in its cans for parade balloons this holiday season. During this time, Pringles' team members and a blown-up Mr. Pringles will be handing out Super Stack cans of its potato crisps and balloons.
"This is a fun and perfect time of year for us to give back by handing out Pringles Super Stack cans to our consumers," said Bryan Hamilton, Pringles Brand Manager. "This is the first time we are conducting this type of program and expect it to provide people with some unexpected fun!"
Consumers in the New York City metro area can participate in this year's "parade of 100 crisps" on November 25 and 26 by stopping by sampling stations to enjoy a free, full size, Super Stack can and picking up a yellow balloon to show their support. Stationary sampling stations are being placed in high traffic areas near Columbus Circle and on 7th Avenue, along with mobile teams, so parade attendants can enjoy the city's festivities with Pringles in-hand.
For more information about Pringles please visit www.Pringles.com.

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