IDAHO POTATOES APPEAR IN MULTI-PARTNER PROMOTION

Published online: Nov 09, 2009
Web Exclusive

`Tis the season' and with a new multi-partner fall retail promotion, Idaho potatoes can be a part of all the festivities. Idaho potatoes, along with Sutter Home Wines, New York Texas Toast, Beef and Mrs. Dash, will appear in a national FSI offering consumers savings and incentives to create a meal to remember at a price everyone will like.

A beauty shot of Idaho potatoes and the famous "Grown in Idaho" seal are prominently featured on the FSI that will be distributed on November 14th to 30 million consumers across the country. Also included is a recipe for baking the perfect Idaho potato-a side dish that's perfect for any meal.   

"Multi-partner promotions are always a huge success for all the brands involved. They remind consumers of the multiple ways they can pair many of their favorite products," explained Seth Pemsler, VP Retail/International, Idaho Potato Commission. "Idaho potatoes are a perfect `ingredient' for many promotions like this because of their versatility and because they're a premium brand that consumers will go the extra mile to get."

For more information visit www.idahopotato.com.

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