INDUSTRY DIRECTORY

IPC LAUNCHES GAME AND SWEEPSTAKES

Published online: Sep 17, 2009
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This harvest season, America's favorite potato continues to please both consumers' waistlines and wallets with a new, interactive educational video game that offers a chance to win $10,000. Beginning September 15, consumers who visit www.idahopotato.com and play the "Idaho Potato Harvest Game" can enter a sweepstakes for a chance to win $10,000: $5,000 for the winner and $5,000 to be donated to a school selected by the winner.
The game and sweepstakes launched September 15 and will run through October 31. Consumers simply watch a short, animated video hosted by the IPC mascot, Spuddy Buddy, who tells the Idaho potato harvest story -- how it starts from a seed, grows into a nutritious spud that eventually makes it to your plate. After the video, consumers are asked to play a short memory game, which requires arranging a series of storyboards in the order they appeared in the video. The game is open to U.S. residents ages 7 and older. The winner is selected at random via a raffle drawing and will be notified on or about November 15, 2009.