Published online: Apr 20, 2009
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Oregon-based Kettle Foods Inc. next month releases its new Jalapeño potato chips variety, describing them as having a smoldering, south of the border flavor.

The company says the Jalapeño potato chips strike the perfect balance between fresh, well-rounded flavor and the simple heat of green, spicy jalapeño peppers.

"We've known for a long time that our fans wanted a Jalapeño flavor but we had to get it just right," Kettle Foods chief flavor architect Carolyn Richards says. "Using only the best ingredients, we deliver the flavor our fans expect with absolutely nothing artificial."

Kettle Brand potato chips have no trans fats, no artificial colors or flavors and no preservatives. They are cooked in small batches by hand.

The Jalapeño chips are available in 2 oz., 5 oz. and 9 oz. bags for $1.19 - $3.99.

Founded in 1978, privately owned Kettle Foods leads the industry as the No. 1 natural potato chip brand according to ACNielsen, with distribution throughout North America, Japan, Guam and Western Europe. It has manufacturing sites in Salem, Ore., Beloit, Wis. and Norwich, England.