The United States Potato Board has begun a frozen potato program in Central America as part of its strategy to develop new market opportunities for U.S. potatoes.
Countries to be targeted include Guatemala, Costa Rica, Honduras, Nicaragua, El Salvador and the Dominican Republic.
During the next 6 months, contacts will be developed and the ground work will be laid for the program. This effort began at the end of January with a program planning trip by board international marketing manager for frozen potato products Susan Weller to the Dominican Republic and Costa Rica.
The full market development program will get underway at the beginning of the new marketing year, in July, and the board says it is looking forward to working with U.S. processors to fully utilize the opportunities in these emerging markets.
TQ Marketing Consultants, based in San Jose, Costa Rica, will represent the board in the new marketing program.