Published online: Aug 08, 2007 USPB
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DENVER-(August 7, 2007) S.C. Johnson & Son, Inc., a leading consumer goods company is launching a new product, Ziploc brand Zip 'n Steam Microwave Steam Cooking Bags. This product allows today's time-crunched consumer to make quick meals at home. A whole range of products can be steamed in the innovative and patented steam vented bags, including potatoes 


As part of the national product launch, SCJ is demonstrating Ziploc brand Zip `n Steam bags in over 5,000 supermarkets and supercenters across the country with demonstrations using potatoes. The USPB Retail Marketing group and the SCJ marketing and promotional have a plan to provide the potatoes for the Zesty Potato recipe that will be cooked in the Ziploc brand Zip `n Steam bags in each store during the demos. At the same time, over 1 million USPB potato nutritional and recipe flyers will be handed out.


The in-store demos will be taking place nearly every day throughout the month of August, through mid September. The demos will be nationwide within the following chains: Wal-Mart, A&P, Albertson's, Big Kmart, Carr's, Cub Foods, Dominick's Finer Foods, Food Lion, Fred Meyer, Fry's Food & Drug, Gennardi's, Giant Eagle, HEB, Jewel-Osco, Kmart, Kroger, Meijer, Pak-n-Save, Publix, Randall's, Safeway, Shop Rite, Stop & Shop, Super Fresh, Super Kmart Center, Vons, and Waldbaum's. In many cases not all of a chain's stores are involved - but in all cases - a representative number of their stores are participating.