DENVER—(August 7, 2007) S.C. Johnson & Son, Inc., a leading consumer goods company is launching a new product, Ziploc brand Zip ’n Steam Microwave Steam Cooking Bags. This product allows today’s time-crunched consumer to make quick meals at home. A whole range of products can be steamed in the innovative and patented steam vented bags, including potatoes
As part of the national product launch, SCJ is demonstrating Ziploc brand Zip ‘n Steam bags in over 5,000 supermarkets and supercenters across the country with demonstrations using potatoes. The USPB Retail Marketing group and the SCJ marketing and promotional have a plan to provide the potatoes for the Zesty Potato recipe that will be cooked in the Ziploc brand Zip ‘n Steam bags in each store during the demos. At the same time, over 1 million USPB potato nutritional and recipe flyers will be handed out.
The in-store demos will be taking place nearly every day throughout the month of August, through mid September. The demos will be nationwide within the following chains: Wal-Mart, A&P, Albertson’s, Big Kmart, Carr’s, Cub Foods, Dominick’s Finer Foods, Food Lion, Fred Meyer, Fry’s Food & Drug, Gennardi’s, Giant Eagle, HEB, Jewel-Osco, Kmart, Kroger, Meijer, Pak-n-Save, Publix, Randall’s, Safeway, Shop Rite, Stop & Shop, Super Fresh, Super Kmart Center, Vons, and Waldbaum’s. In many cases not all of a chain’s stores are involved – but in all cases – a representative number of their stores are participating.