DENVER -- For the third straight year, Progressive Grocer magazine has named the USPB Retail Marketing Program a "Category Captain," its top award, for 2006 for the category Variable and Fixed Weight Produce.
The November 15th issue of Progressive Grocer will be completely devoted to Category Captains. The entire "features" section, including contributions from columnists and specific departments will be devoted to the best in current category management practices, plus though leadership where the future of category management is likely headed.
What's changing in the roles each industry segment plays and who holds the most power? What is being done to make the practice to more effectively serve consumers? The answers to such questions will shape the future of both category management and the grocery industry.
Progressive Grocer will provide USPB a wide array of communications tools to inform the grocery industry of this prestigious honor bestowed upon USPB Retail Marketing. "Category Captain" is not just a Progressive Grocer award, but an industry award based on retailer surveys and financials, demonstrating the outstanding success of the USPB Retail Program to better connect potatoes to today's consumer - just another example of innovative marketing to increase the demand of U.S. potatoes.
Contact Mac Johnson, USPB vice president, domestic marketing at
macjohnson@uspotatoes.com.