McDonald's Launches (Fry) Promotion

Published online: Oct 14, 2003
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McDonald's fast-food restaurants announced a Monopoly game promotion, which begins today and runs through November 10.

Guests can win one million $50 cash prizes along with SUVs, food prizes and a variety of other prizes from wireless phones to digital cameras.

Customers can play by purchasing hash browns or medium, large or super-size french fries, or large or super-sized drinks which carry Monopoly game pieces.

In addition to instant Collect and Win and Instant Win, the game will offer a chance game piece found only on large and super-sized french fries at participating McDonald's restaurants.

McDonald's has 30,000 restaurants serving 46 million people in more than 100 countries. Independent business people own about 80 percent of the restaurants.

If the promotion works like the value meal or super-sized promotions of the past, it could make a dramatic difference on the fry market.

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